paramount pictures film exchange

I saw this wild doorway on Blvd. of the Allies.

Here’s the story. Starting in the 1920s, production companies had film exchanges. These were places that local theater owners could go to preview movies. Pittsburgh’s film exchanges were all located near one another, creating a ‘film row’ where the city’s theater owners gathered to select their movies. The Paramount building is the last remaining film exchange building and has recently attained Historic Landmark status by the city. Check out the video that started the movement to preserve the important building.

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